9:15AM We're on the ground inCupertino, waiting outside for the big show to start. Hang tight, we'llbe heading to our seats momentarily!
9:15AM 我们在 Cupertino 前等待发布会的开始
9:30AM We're currently at the doors,and we probably don't have to tell you that people are champing at thebit to get inside. We'll be knocking down old ladies and trippingunsuspecting humans soon enough, so stay tuned!
9:44AM Okay folks -- we're in our seatsat long, long, long last. There's a little Coldplay playing in thebackground (of course), and everyone else is just getting settled.Expect some excitement in a matter of moments.
10:03AM "We've sold 17m altogether, youcan see how people have accepted the 3G. But the touch also runs thesame OS, and if you look at the time period, we've sold over 30m unitsof iPhones and
10:04AM "This has been great for devs.In one year's time we've had over 800,000 downloads of the free SDK.We've had over 50,000 companies and individuals join our dev program.And most of them, over 60%, have never developed for any Apple platformbefore."
10:05AM Steve Demeter, creator of Trism. A little video on him.
10:05AM 现在展示的一部关于土耳其程序研发者Steve Demete的短片。
10:05AM Apple is trying to show off how easy it is to get into app development on the platform. And... well, it is.
10:07AM Applause for the video. "Soclearly the App Store appeals to big and small devs. We've had anexplosion of apps. Over 25,000." "We've had a lot of curiosity over thesubmission process...
96% of apps that have been submitted wereapproved."
10:08AM "I'm here to tell you aboutiPhone OS 3.0. This is amajor update to the OS. It comes withincredible features for devs andcustomers."
10:08AM "我在这里向您介绍iPhone OS 3.0操作系统.这次的固件是一个革命性的重大更新。它颠覆了以往的模式，配备了惊人的功能和能力。
10:09AM"Let me tell you what we're doing for developers. Our goal was to makedevs successful, we gave them the best tools ever. It blew us away whatthey did. We've spent the last year working hard to make the SDK evenbetter."
10:11AM "Starting with enhancements tothe App Store. As you heard, over 800m downloads. It's the best wayever for devs to get their software out. It's also a great businessdeal. They can give apps away, or they can sell them. 70% of thatrevenue goes to the devs. And we cover all the fees, and devs are paidmonthly."
10:12AM "But some devs have come to usand talked about other models they'd like to use. Like subscriptions. Aplace where you could renew that sub in the app. Some game devs havewanted to be able to sell new levels from within an app. There are manyexamples of that, like e-books. Like a bookstore built into an app. Wesupporting these new models in what we call In-App Purchase."
10:13AM Showing off a dialog -- aprompt to purchase an update to mag from within an app. Now a game."You can purchase a game with 10 levels, then you can tap to updatewith another 10 levels within the game." Yes, with a nice, intrusivepop up!
10:14AM "The model for in-app sales is the same as the rest of the App Store, 70% goes to developers."
10:14AM "This is for paid apps only."
10:15AM "Free apps remain free -- you won't be asked to buy something in that app."
10:15AM 免费的App还会是免费的, 你不会被要求购买那些App的任何一部分.
10:15AM "Next, support for peer to peer connectivity. This is great for games."
10:16AM "With the new APIs, you canbring up a standard system panel which finds other touches or iPhoneswhich are in the same app. You form an IP connection, and you can gametogether. This will automatically discover running apps, wirelesslyover Blutetooth."
10:21AM"Next... maps. We've worked with Google to build an incredible app forthe iPhone. But devs have said they'd like to use Maps in their apps.They keep asking us to build something natural, that can wrap our mapsinto their applications. We're making the heart of the Maps applicationan API which devs can embed into their applications."
10:23AM "Next, Push. You know, we're late on this one." Wow.
10:24AM "We expected to have this lastyear, and we didn't. There's a few reasons for this. Within months oflaunching the App Store, we had 1000's of apps. And lots of devs cameto us and talked
about using Push in ways that we hadn't evenconsidered. So we had to re-architect the server structure." "Now,we're good to good."
10:25AM "We were asked, why don't youdo background processing? It's bad for the customer. It drains battery.We've been testing this, and running some background processes on somephones. We took a popular AIM client, and we just let go in thebackground -- then we measured the standby time. And it dropped by 80 more."
10:25AM "We took a 3rd party Push notification system -- battery life only dropped 20% in the background."
10:26AM"Here's how it works. Let's say you have an IM app. While it's runningit's connected to your server. But, when you quit the app, you nolonger have this connection open. That's where our push service comesinto play." Yeah... this sounds so familiar.
10:28AM"So, push. Preserves battery life, maintains performance, optimized formobile networks." Well, there goes background apps. So much for thosepredictions, but not surprising at all. Apple wasn't about to upendtheir whole architecture.
10:31AM We have a sneaking suspicionwe're going to see some serious demo'ing of the push notificationservice. They're jumping into a chat. Ha! Totally making typingmistakes. Classic iPhone errors. Sire instead of sure. The crowdchuckled.
10:33AM Scott's back: "As you can see, that's a perfect candidate for iPhone OS 3.0." "Next, EA."
10:50AM They're really showing off alot of detail on this app. It's fairly in-depth, and seems to pull in ahandful of the new APIs. Still, not what most people came here fortoday.
10:51AMScot: "So imagine the possibilities. We think this is profound. Next,ngmoco -- a startup that develops games exclusively for the iPod touchand iPhone. Here's a sneak peak of some new games they're working on."
10:52AM Neil Young... not THE NeilYoung. "Hello. The iPhone is a wonderful device. It's always on, alwayswith you, and always connected to a network. It can enable new types ofsocial play and new gaming experiences."
10:58AM Scott: "Next, is Smule. The creators of Ocarina. Here's Dr. Ge Wang."
10:58AM Scott：“下面是Smule。陶笛的创造者。有请Ge Wang博士。”
10:59AM Dr. Wang is intense.
11:01AM "We're excited about the newiPhone SDK." He's showing off an app called Leaf Trombone World Stage.Seriously. It's a multiplayer music app.
11:01AM “我们对新的iPhone SDK感到吃惊。”他正在展示的app叫做 Leaf Trombone World Stage。这是一个可以多人游戏的音乐app。
11:02AMDr. Wang and assistant are about to perform "a little ditty" for us."This is Phantom of the Opera on Leaf Trombone." It is. It is! Everyoneis giggling. This is pretty amazing, just because it's so intenselybizarre.
11:03AMScott: "How can I go on after that. Wow. That duet was played using ournew API. You know, when we created the SDK, it was to make devs reallysuccessful. That's why we work our asses off every day."
11:10AM "Now there's one more thing Iwant to show you. And that's photos. We've had requests to send morethan one pic at a time -- and now you can do that." You can selectmultiple pictures and copy them, then paste them into a mail message."So, copy/paste in iPhone 3.0." Applause. Applause for a feature thatevery other device in the world has. Odd.
11:12AMCocoa Touch controls have support for copy/paste built in. "Next...landscape. We always had support for landscape built in. This is greatfor reading stories. A lot of users love that landscape keyboard. We'renow taking that to all of our key apps. Starting with Mail."
11:16AMVoice Memos does pretty much what you expect. "Next, Calendar. IniPhone 1.0 we supported personal calendars, last year, we addedExchange support, and this was always up to date. This year we'readding support for two additional calendar types. The first is CalDAV."
11:17AM"Next is Search. In iPhone 2.0 we added search in contacts. This yearwe're adding search to all of our key applications, starting with Mail.You can search from, to, subject, and all headers. If the message isn'ton your iPhone, you can continue that search on the server."
11:18AM"But we didn't stop there. We thought, wouldn't it be nice if there wasa single location you go to search all of these. That's what we did. Wecreated a new home screen to do this. We call it Spotlight."
11:20AM You can scroll to the Spotlighthomescreen. It lives in your pages of apps as its own page. It works asyou'd expect, a keyboard is present and allows you pop up anythingyou're looking for in a list below a search box.
11:20AM This is Apple's universal search. Makes sense, of course, already available to those with jailbroken phones.
11:21AM Spotlight lives far left in your pages. "That is Spotlight." Big applause for that.
11:22AM "So, Spotlight. A single placeto search across your phone. And again, these are only a few of the newfeatures that come with 3.0. Like Note Sync, you can sync your notes."Auto-fill, YouTube accounts, stereo Bluetooth! WiFi autologin,anti-phising.
11:24AM"So, iPhone 3.0. We are so excited about this. In-app purchase, peer topeer, accessories, Maps, push notifications, cut/copy/paste, landscape,messages, Voice Memos, Calendar with support for CalDAV, new Stock app,Search, and Spotlight."
11:24AM "And these are only a few ofthe hundred new features. We're really excited about this. It is amajor update. And I can't wait until you get your hands on it. And totell you about it, Greg Joswiak."
11:25AM"So we hope you're as excited about this as we are. So how will you getthis? The developer beta is available today. Everyone will have accessto it. Starting today we'll have all kinds of info available."
11:25AM That's for developers... what about the end user?
11:26AM "We've designed this to becompatible with the thousands of apps, but you should start testingthis for your apps now." "We're adding 15 more countries to the AppStore list... it will be available in 77 countries."
11:27AM"What about the rest of us? iPhone OS 3.0 will be available thisSummer. A free update to all of our iPhone 3G customers. And it workson the original iPhone. Now the hardware has changed between these twodevices. For instance, A2DP and MMS won't be available on the iPhone1st gen. It's also available for the iPod touch... for $9.95."
11:27AM “对于其它的用户，iPhone OS 3.0将于今年夏天与大家见面。所有iPhone 3G用户将可以免费升级。它也可以在1代iPhone上工作，但是由于硬件上的一些差异，A2DP和MMS将不能在一代iPhone上实现。iPod Touch用户也可以升级，费用为9.95美元。
11:28AM So... just wait until Juneeveryone! "So Scott and I would like to thank you, we look forward tothe amazing things devs will do. Thank you very much."
Q: Why did copy paste take so long?
A: Scott: It's not that easy. There were security issues.
Q: Flash? What are you doing?
A:We have no announcements on that topic today. But there are a lot ofvideo streams we can handle. h.264 works great. We're adding HDTVstreaming for audio and video. We think there's a lot of great videosolutions for a single clip.
Q: Push notification, will you make uptime promises?
Q (from us!): Are you addressing any of the lagginess with the new OS? We saw some of that when you loaded SMS up.
A: (short and sweet) We're definitely addressing those issues. The units you saw today are demo units.
Q: Could you serve audio files over Bluetooth, could you move them onto a device?
This question essentially has stumped the crew. They don't know how to answer!
Scott: "I think probably not -- you couldn't move the file." A bit of a confusing one.
A question about the approval process, Phil is handling.
"96e approved, but there are things we have to watch out for. There havebeen issues, issues about content that's available to children forinstance. But at the end of the day, we have a great solution that'sworking, and we're constantly making it better. We're tracking thesenumbers, and speaking with developers, and we are constantly doingthat."